If you have followed our previous podcasts, you already know about the marketing funnel technique.
However, we need to ensure that this funnel receives a constant flow of traffic, and today I want to talk to you about the different ways to do so.
Both organically and with Ads, you can make your page reach many more people and get that qualified traffic that can become potential customers.
So you might ask… What is the best strategy?
https://open.spotify.com/episode/3WHGJqtCjFlJQ7ORDvrSoC?si=L-n986NVSHCTKu-j59mxfA
Well, it depends on several factors, including needs, goals, urgency, and budget. Let’s start by talking about SEO.
SEO is search engine positioning or search engine optimization.
It is the process of improving the visibility of a website in the organic results of search engines.
Although it sounds great, it is a tool that takes a lot of time and effort, which ultimately translates into a lot of money.
If, on the other hand, you don’t mind waiting, this technique is made for you.
Something that is very necessary, even opting for SEO, is having a budget allocated to online advertising.
One of the advantages of this form of advertising is that it is very affordable and economical, as just $10 or $15 a day is enough to get good results.
Now let’s talk about Facebook Ads campaigns. **NOTE** it’s not just about clicking the boost post button. You really need to use the professional tool to get the most out of your budget.
You can make ads on Instagram with the same budget and manage both from your Ads Manager.
We will need the “Pixel” tool so that Facebook can recognize who visits your website when you are running Facebook Ads.
How to Create Ads?
- You must choose an ad objective option.
- Whether it be video playback, conversion, or any other
- You must choose your audience.
- From geographic data to the interests of potential prospects.
- You need to think about the ideal customer to create your perfect user.
- From geographic data to the interests of potential prospects.
- Budget: Here you define how much you will allocate to the campaign and its duration.
- Ad format: Depending on the objective, you will choose between different formats.
- Finally, set up the copy, ad title, and call to action to generate the click.
For Instagram, the process is the same, but you must consider the location and dimensions of the post.
Another option we can use is Google Ads. It is a platform that has similarities with Facebook Ads.
- Depending on the type of business, you must choose the campaign format
- It can be on the display network or remarketing.
- Edit audience and budget options
- Here you can define the language, bidding type, and total budget.
- We need to set up the ad group.
- I recommend associating related words to the topic.
- Look in ONLINE tools, the optimal would be 2 or 3 ads per group.
- I recommend associating related words to the topic.
- It’s time for the Copy or statement
- Choose the type of keyword match
- It could be broad match, phrase match, or exact match. I recommend thinking a lot about your user and playing with the user’s intent.
- Choose the type of keyword match
If you want to learn a little more about advanced techniques such as extensions, remarketing, or advanced segmentation.
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Here are some other very interesting articles that can be of great help for the growth of your business.
https://www.tropicodigital.com/es/embudo-de-marketing-y-ventas-en-internet/
https://www.tropicodigital.com/es/marketingtip-5-como-mapear-tu-embudo-de-ventas/
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