Did you know that email marketing can be the most powerful tool to increase your ecommerce sales? Picture having a platform that allows you to communicate directly with your customers, offering exclusive promotions and personalized content. If you’re looking for the best email marketing tools for ecommerce, you’re in the right place. In this article, you’ll discover the most effective tools, their key features, and how they can integrate into your marketing strategy.
What is Email Marketing for Ecommerce?
Email marketing for ecommerce involves using emails to promote products and services to your online store’s customers. It’s a direct and effective way to keep your customers informed about new products, promotions, and relevant content, helping to increase retention and sales.
Best Email Marketing Tools for Ecommerce
1. Mailchimp
- Key Features: Offers a wide variety of templates, automations, and advanced segmentations.
- Integrations: Easily integrates with major ecommerce platforms like Shopify, WooCommerce, and Magento.
- Costs and Benefits: Offers a free plan with limited features and paid plans starting at $10 per month, depending on the size of your email list.
2. Klaviyo
- Key Features: Specializes in ecommerce, offering advanced automations and segmentation based on customer behavior.
- Integrations: Seamlessly works with Shopify, BigCommerce, and other ecommerce platforms.
- Costs and Benefits: Pricing is based on the number of contacts, starting at $20 per month. Provides a high return on investment due to its ecommerce-specific features.
3. Sendinblue
- Key Features: Offers email marketing along with SMS marketing, allowing for multi-channel communication.
- Integrations: Integrates with platforms like WooCommerce, Shopify, and Prestashop.
- Costs and Benefits: Has a free plan with limited sends and paid plans starting at $25 per month. Ideal for small and medium-sized businesses.
4. Omnisend
- Key Features: Designed for ecommerce, with easy-to-use automations and detailed reports.
- Integrations: Integrates with Shopify, BigCommerce, WooCommerce, and more.
- Costs and Benefits: Offers a free plan and paid plans starting at $16 per month, making it a great option for growing businesses.
5. ActiveCampaign
- Key Features: Combines email marketing with CRM, providing a complete solution for customer management.
- Integrations: Compatible with Shopify, WooCommerce, and other popular platforms.
- Costs and Benefits: Plans start at $15 per month, offering a blend of marketing and customer relationship management features.
Software Comparison
| Tool | Advanced Automations | Segmentation | Ecommerce Integration | Free Plan | Starting Price |
|---|---|---|---|---|---|
| Mailchimp | Yes | Yes | Yes | Yes | $10 |
| Klaviyo | Yes | Yes | Yes | No | $20 |
| Sendinblue | Yes | Yes | Yes | Yes | $25 |
| Omnisend | Yes | Yes | Yes | Yes | $16 |
| ActiveCampaign | Yes | Yes | Yes | No | $15 |
Choosing the Right Tool
Choosing the right tool depends on your specific needs. If you are just starting, Mailchimp and Sendinblue can be affordable options. For more established ecommerce stores, Klaviyo and ActiveCampaign offer advanced features that justify their price.
Selecting the best email marketing tools for ecommerce can make a significant difference in your digital marketing strategy. From content optimization to integration with your ecommerce platform, these tools will help you increase customer retention and sales.
Ready to improve your email marketing strategy and boost your sales?
Schedule a call with the Trópico Digital team today. We are here to help take your ecommerce to the next level!
