Would you like to know how to create an online store that sells millions? Do you want to learn about the strategy we use in our marketing agency to achieve this? Are you interested in learning about the digital environment of an online store and how to leverage it to boost your business?
If you answered yes to any of these questions, this article is for you. Here we will show you one of the many businesses we have helped grow, using our strategy to create a successful online store. This is Coros, a sports watch brand that has managed to sell more than 100 million per month thanks to our work. We will explain what the digital environment of an online store is, what tools we use, and what type of content we generate to attract, convert, and retain customers. At the end of the article, we will give you some tips that you can apply to your own business. Are you ready? Then keep reading and discover how to create a successful online store.
What is the Digital Environment of an Online Store?
The digital environment of an online store is the set of external and internal factors that influence the operation and performance of an online business. These factors can be of different natures, such as technological, legal, social, economic, or competitive. Some examples of these factors are:
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- The platform used to create and manage the online store, such as Shopify or WordPress, which are the ones we use and many of our clients use.
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- The tools used to optimize the online store, such as plugins, payment gateways, security systems, or hosting services.
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- The tools used for digital marketing, such as email marketing, social media, web positioning, or online advertising.
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- Potential and real customers who visit the online store, who have different characteristics, needs, preferences, and behaviors.
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- Competitors who offer similar or substitute products or services to those of the online store, which can be a threat or an opportunity.
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- The regulations that affect the online store, such as data protection, intellectual property, e-commerce, or consumer laws.
All these factors determine the success or failure of an online store, so it is important to analyze them, understand them, and adapt to them. At Trópico Digital, we conduct a thorough study of the digital environment of each online store to design and implement the best possible strategy.
What Strategy Do We Use to Create a Successful Online Store?
The strategy we use to create a successful online store is based on generating web and multichannel conversion strategies, which involve email marketing in Klaviyo and the web on Shopify or WordPress. Additionally, we generate valuable and commercial content that attracts, informs, and persuades customers. We explain it in more detail below.
Web and Multichannel Conversion Strategies
Web and multichannel conversion strategies are the actions we take to get visitors to the online store to become customers, that is, to make a purchase or a desired action. For this, we use two main tools: email marketing in Klaviyo and the web on Shopify or WordPress
Email marketing in Klaviyo is a tool that allows us to create and send personalized and automated emails to potential and real customers based on their behavior and interests. This way, we can keep in touch with them, offer relevant information, remind them of products they have viewed or left in the cart, send special offers, request feedback, or invite them to repeat the purchase. Email marketing in Klaviyo helps us build a relationship of trust and loyalty with customers and increase sales and customer lifetime value.
The web is a tool that allows us to create and manage the online store. Shopify and WordPress offer us a wide variety of templates, plugins, and features to create an attractive, functional, and secure online store. Additionally, it allows us to integrate email marketing in Klaviyo to track customers and offer them a personalized experience.
The web on Shopify or WordPress helps us create an online store that meets the needs and expectations of customers and facilitates the buying process.
Valuable and Commercial Content
Valuable and commercial content is the type of content we generate for the online store, both for the web and for email marketing. Valuable content provides useful, interesting, and relevant information for customers, such as articles, videos, infographics, guides, tutorials, testimonials, or success stories.
Commercial content aims to sell the products or services of the online store, such as descriptions, images, prices, offers, calls to action, or warranties. Valuable and commercial content complement each other and are used strategically to attract, inform, and persuade customers.
How We Applied the Strategy to One of Our Success Stories
One of the success stories we have had with our strategy for creating a successful online store is Coros, a sports watch brand that has managed to sell more than 100 million per month. This brand is characterized by its design, quality, and technology, and we worked with the goal of increasing its sales and brand recognition. Without going into too much detail, we can tell you that we applied the strategy explained above and achieved the following results:
How You Can Apply What You’ve Learned to Your Own Business
If you liked what you read and want to apply what you’ve learned to your own business, we invite you to contact us. We are a marketing agency specialized in creating online stores that convert, and we can help you achieve your goals. We offer personalized, professional, and high-quality service, tailored to your needs and budget. It doesn’t matter what type of product or service you sell, the size of your company, or the sector you belong to. We can create an online store that makes you stand out from the competition, reach more customers, and sell more and better.
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- We created an online store on Shopify: With the aim of marketing the products while reflecting the brand’s image and values, with easy, fast, and secure navigation.
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- We created automations and email marketing campaigns: With the goal of maintaining the relationship with customers and offering valuable content and exclusive offers.
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- We generated valuable and commercial content: Distributed both on the web and in email marketing to attract, inform, and persuade customers.
Thanks to this strategy, we managed to make Coros’ online store sell more than 100 million pesos per month and position itself as one of the leading brands in the sports watch market.
How You Can Apply What You’ve Learned to Your Own Business
If you liked what you read and want to apply what you’ve learned to your own business, we invite you to contact us. We are a marketing agency specialized in creating online stores that convert, and we can help you achieve your goals. We offer personalized, professional, and high-quality service, tailored to your needs and budget. It doesn’t matter what type of product or service you sell, the size of your company, or the sector you belong to. We can create an online store that makes you stand out from the competition, reach more customers, and sell more and better.
