Many aspects must be considered when acquiring customers online.
For this reason, we have shared with you the definition of “marketing and sales funnel,” which is nothing more than a customer acquisition process online.
Like any process, it must be designed step by step.
https://open.spotify.com/episode/4AEhYbkEw8vJIJf59DPdvJ?si=_PwmcS5TS9GUxVB5hKGv4w
In previous entries, I talked about the stages the customer goes through in the funnel and how to convert your users into customers. You can read this entry here:
This time, I want to delve deeper into this funnel concept and the processes and tools necessary to implement yours.
The path the user will follow should consist of a sequence of “Landing Pages” and thank you pages. On the internet, you will find countless tools to implement this on your website.
This sequence should be backed by a good email marketing strategy and online advertising.
https://open.spotify.com/episode/4AEhYbkEw8vJIJf59DPdvJ?si=_PwmcS5TS9GUxVB5hKGv4w
For this purpose, we need two types of content.
We need a Lead Magnet, the hook, the reason why the user will enter the funnel and share their data with you. For example, if you are a tourism company in Colombia and want to attract users to increase your database.
Your user doesn’t know you, but they know they are going to travel. You can attract them with an e-book or video featuring the best destinations in the region.
The Lead Magnet can be very creative, discounts, offers, and countless elements.
Now that you have your user’s information, you should support it with an email marketing campaign, nurturing the customer. Give them reasons to get closer to your company and make a purchase.
It is also very important to clear their doubts to generate confidence, so the user feels comfortable hiring your services.
The recommendation for this stage is to generate a series of emails that answer all the information, and it is also important to take advantage of your website’s blog to answer those doubts.
You can also schedule follow-ups through automated emails using e-marketing software. Once the customer is educated about your services, you need to give them even more reasons to choose you.
You should provide more commercial content, offer discounts, and explain why you are the best option. The point here is to put your offer in front of the user’s eyes.
It is always useful to use persuasion techniques to increase the sales percentage. Generate urgency and scarcity, always real. Offer a discount if they take your service in the shortest time possible or improve the offer compared to the competition.
If you are an e-commerce, you can display a notice with each product’s inventory for reference. Offer limited-time coupons and countless creative elements.
Following this formula, you will see how your results improve significantly!
Check out our case study and learn how Trópico has helped its clients increase sales by up to 500%
And remember, you can find us on social media, both on Instagram, Facebook, and LinkedIn.
Here are some additional articles that will help you grow your digital business.
https://www.tropicodigital.com/es/vs-o-ft-entre-crm-y-marketing-automation/
https://www.tropicodigital.com/es/embudo-de-marketing-y-ventas-en-internet/
