Most effective lead magnet?… That’s the question all entrepreneurs have when they want to attract more users to their digital marketing strategy.
Hello, entrepreneur! If you answered YES to the previous question, you have come to the right article.
Here I am going to share with you what we have found to be the most FUN and EFFECTIVE lead magnet in terms of:
- Attracting new users
- Conversion: getting those users to take action
- Segmentation: getting to know those users from the beginning of the process and categorizing them according to your interests.
AN EFFECTIVE LEAD MAGNET IS THE KEY TO BOOST YOUR SALES FUNNEL
Let’s remember that a lead magnet is the bait that seeks to attract users to your business. It is a key piece in your digital marketing strategy because it will allow the first stage of your sales funnel to receive a large number of people who, during the process, will become prospects and then customers.
“For each taste, a color”
When it comes to lead magnets, there is a long list of possibilities that you can use in your online business. Here are some ideas > LEAD MAGNET EXAMPLES
However, the one I am going to recommend to you next will leave you in shock (I have plenty of arguments).
But before we continue… A MEME!
Has it happened to you?
Come on, admit it. Surely you’ve taken at least one of those quizzes that appear on Facebook. (I’ve done them a thousand times).
Well, let me tell you that this type of content, QUIZZES, are the most fun and effective lead magnet for your online business.
And the previous image is just a sample of how appealing and contagious the process of attracting new users to your online business can be.
Yes, no kidding. Quizzes are a lead magnet with great potential to become a machine for attracting and segmenting new users on the web; although at first glance they may seem very simple and perhaps not so relevant.
Before you tell me:
- You’re crazy.
- That’s illegal, I read it somewhere!
- That’s so childish, a quiz wouldn’t work for my brand!
Or something similar, let me better explain to you why you should implement a quiz in your digital strategy as soon as possible. I’m sure my arguments will convince you.
9 reasons why the QUIZ is the most effective lead magnet for your online business
1. It’s more fun than any other traditional lead magnet.
Let’s make a brief overview of other well-known lead magnets: a template, a free basic course, an ebook… If you were a user, which one would you have more fun with, filling out a checklist or taking a quiz on a topic of your interest?
Try these titles, they make you want to take them, don’t they?
- How much do you know about Colombian popular music? Only 10% pass this quiz | National music producer
- What type of haircut suits you according to your face shape? | Beauty salon
- Only crossfit lovers complete this quiz! | Crossfit gym
- Where should your next vacation be based on your zodiac sign? | Travel agency
- Discover your level of happiness | Coach and mentoring
2. A quiz responds to the nature of being human.
Our brain is designed to answer questions, right?
Human beings have always had the need to know more about themselves. We continuously question who we are, what or who we resemble, where we come from; where we are going, how we will be in x years… and the list goes on.
3. It takes the user no more than 5 minutes to complete.
Another interesting point is that thanks to the internet, the culture of immediacy has become widespread: we want everything now, and the simpler the process to get what we want, the better.
Knowing this behavior, the wisest way to attract a larger number of people to our sales funnel is to offer a lead magnet that is EASY for the user to acquire and consume.
And in this, the quiz is an expert. It takes the user only 5 minutes to go through this process:
- One click to enter the questionnaire or trivia.
- A series of questions designed to entertain them. (no more than 10)
- And at the end, when the user’s expectation is high, they must register their email address to get their results right there, without having to go to their inbox.
4. A quiz is highly shareable:
According to Lead Quizzes, quizzes are shared on social media 1,900 times more than any other type of lead magnet. This brings us two great benefits:
- The cost per click on the internet tends to be cheaper
- It is ideal to boost your organic traffic strategy.
5. A quiz is the best tool to attract cold users
One of the objectives of a sales funnel is precisely to attract users to the first stage of your sales process, even if they do not have the need or desire to acquire your products/services.
With a quiz, you can subtly approach them, make them “like you”, get to know them better, and gradually lead them through your sales funnel until they become your customer.
6. It segments users very well according to the answers they provide.
One of the great advantages of quizzes is that you can design them in such a way that with the answers generated, you can create categories, within which you will automatically group all the users who complete the quiz.
In this way, you will know how to speak to each user according to their category; you will know what they like and, therefore, you will have greater certainty about which of your solutions is most appropriate for each group.
Thanks to quizzes, we can develop personalized actions from the beginning of the entire user attraction process, which will save you a lot of effort and resources.
7. It allows you to UNDERSTAND your ideal client very well.
A well-developed quiz will provide you with a lot of information to nurture the AVATAR or ideal client of your brand.
You will know their preferences, aspirations, and tastes. What type of personality they have; what their position is on certain topics…
The key to engaging the users who are coming in is to create fun and uncomplicated questions that are implicitly related to your brand and/or solutions and, above all, are aligned with your IDEAL CLIENT.
8. The cost per click for a quiz ad is one of the cheapest available.
Who doesn’t like their advertising budget to stretch as far as possible?
I’m sure everyone does!
Well, quizzes are a type of content that goes viral like crazy.
I don’t know if you’ve noticed, but when someone takes a quiz, they want to share their results immediately, whether via message or on their personal profiles, which definitely enhances the reach and conversion of an internet ad.
So, if you design the right quiz for your brand; if, when setting up your ad on the internet, you select the correct audience and write a compelling copy, the success of your ad is more than assured.
9. Quizzes have between 30% and 60% more conversion than other types of lead magnets. (Do you see why it’s the most effective lead magnet?)
And this is, as Wes McDowell, creator of The Deepend, says, because interactive content has much more strength and makes the user become a subscriber much more easily.
It’s entertaining and, moreover, they have the desire to know their results!
Do you still have doubts about which is the most effective lead magnet? I don’t think so!
That’s it! These were my nine arguments for why the most effective and fun lead magnet is the QUIZ. Now, what you need to know is how to build it for your brand.
Because it’s not just about making a fun questionnaire. You have to design it strategically so that it aligns with your digital marketing plan and, of course, your sales funnel.
I’ll tell you about that in a future post (I’ll give you the step-by-step guide to design it and tell you which is the best plugin).
Check out our blog and our social networks.
What I can tell you in advance is that, unlike the quizzes you find on Facebook about trivial topics, yours will be within the website or on a landing page.
There, both the design and the content and terms and conditions must be extremely coherent and clear so that the user trusts you and agrees to exchange their email for participating in the quiz.
Well, I won’t get ahead of myself! I’ll see you in the next post.
