No es casualidad. El copy vende, o te deja invisible. Y hoy vamos a ver ejemplos de copywriting de mWhy do some brands make you want to buy with just one line? It’s no accident. Copy sells—or leaves you invisible. Today, we’re diving into examples of copywriting from successful brands that are selling without sounding like a salesperson.
And no, it’s not just about writing pretty words. It’s about connecting. It’s understanding how your customer thinks. It’s knowing exactly what to say, how to say it, and when to say it.
What high-converting copy shares
- They hit the mark: no fluff, no unnecessary frills
- They know their audience: every word tailored to the reader
- They speak the customer’s language: not marketing jargon
- They tell emotion-driven stories: creating real connections
- They follow a conversion-first structure: guiding the reader to act
examples of copywriting from successful brands (and what you can learn)
Here are five examples of copywriting from successful brands and what you can apply to your ecommerce:
1. Notion – More than features, it promises transformation
Example: “One workspace. Every team. Endless possibilities.”
Why it works: It doesn’t just describe what Notion is; it paints a picture of what you can achieve. Clear, versatile copy—no techy overload.
Apply this:
- Write with “after” scenarios in mind
- Drop the brand ego: focus on the user
Mirror your customers’ vocabulary
2. Liquid Death – Fearless, rule-breaking copy
Example: “Don’t be scared. It’s just water.”
Why it works: With dark humor and extreme branding, they stand out in the bottled-water aisle. This raw, rebellious tone is their signature.
Apply this:
- Pick one bold narrative and own it
- Differentiation through daring copy is your edge
3. NU Colombia – Simple, clear, powerful tone
Example: “A card with no fine print.”
Why it works: NU’s promise is transparency, and they state it bluntly—no frills, pure trust.
Apply this:
- Cut the fluff: clarity breeds confidence
- If your USP is strong, shout it loud
4. Gymshark – Speaking to the tribe
Example: “Your only competition is you.”
Why it works: It rallies hardcore athletes to push harder. Empowering, straightforward, no jargon.
Apply this:
- Talk like your community, not like a salesperson
- Use the words your customers already say among themselves
5. Figma – Collaboration as a superpower
Example: “Where teams design together.”
Why it works: It highlights the core benefit without overexplaining. Functional and to the point.
Apply this:
- Show how your product simplifies your customer’s life
- Practical copy can sell just as much as emotional copy
How to apply these ideas to your brand
You don’t need a 20-person copy team—just clarity and structure. Try these five tactics:
- Write like you talk. Imagine you’re recording a voice note; that’s your copy tone.
- Define three emotions to trigger. Inspire? Create desire? Spark urgency? Decide before writing.
- Use a clear formula for key sections. For a homepage hero:
- What do you sell?
- Who is it for?
- How does it change their life?
- Close with intent. Swap generic CTAs (“Buy now”) for “I want mine today.”
- Test everything. What sounds great to you might not move your audience. A/B testing is non-negotiable.
Because yes, studying examples of copywriting from successful brands can be the catalyst your brand needs to stand out, connect, and sell.
Ready to write like a top-tier brand? At Tropic, we don’t craft pretty copy—we craft copy that converts. Schedule a call with our team and let’s make your brand speak with impact.
